In this article we will be discussing the 7 best on page SEO practices for local auto glass websites. These of course will also work for any industry. Whether you are a business owner or web designer helping the owner get results on Google, one of the most important pieces to the SEO puzzle is your on page strategy.
Getting everything else right including website load speed, local business citations, press releases, backlinks and keyword research is important. However, all of this will be wasted time if your on page is weak.
If you want we can take care of all of this for you, as you can see on our Kalispell SEO Agency page. If at this time it’s not in the budget then take a look below and that should get you started on your own. Alright lets get started with the 7 best on page practices.
Best On Page SEO Practices
1. Long Form Content is Best For On Page SEO
What do we mean by long form content? Well, this is fairly strait forward. One ranking factor Google goes by with their algorithm is actual word count.
Pages with 500 words or less on the page are seen as thin content and given less weight then their longer counterparts. I would prefer to see you writing pages at least 750 words long for local businesses and optimally averaging at a 1,500 word count or longer. Another good rule to go by is to take whatever your competition has for word count on their page and double it on yours.
Lets take an example. You are creating a page about Rock Chip Repair for your Auto Glass company in Kalispell, MT. Go strait to the search results for “Rock Chip Repair Kalispell MT” and take the top 5 OR top 10 results and average together the amount of words on each page. If your analysis shows you the average page has 1,000 words then I would recommend you create a page with 2,000 words on it.
I know this sounds like a lot or writing. If you are the business owner then it really shouldn’t be. You are the expert on the topic. If you want you can delegate the task to a glass installer that works for you. If you are the web designer or SEO consultant you should do a LOT of research on the topic. Or hire the article to be written. You can also ask the business owner or one of their employees to write the content as well.
2. Break Up Your Page Content With H Tags
Since Google is a machine, it reads differently then you or I. It scans the page and reads code. The H tags help us tell Google what our website is all about from page to page.
That being said, the H tags are one of the more significant indicators of what page content is all about. If you are wondering what these are, I will explain. Simply put they are the titles on your page. When you are writing a page out you will see them as H1, H2, H3, H4, etc. Use them to break up, or divide your paragraphs to let the reader and Google know what is coming next in the content.
You will want to make sure your main keywords are sprinkled throughout the page content as well. But make sure not to over optimize as that could do as much bad as good. I will explain keyword optimization next in the article so look out for that.
3. Keyword Optimization For On Page SEO
Your keyword is what the end user will be typing into the search bar to find the page you are creating. It doesn’t always have to be an exact match, but usually very close or similar. For instance, lets say they type in “windshield replacement + city name” and find your page about your windshield replacement services.
One main thing to keep in mind with this is you don’t want to “stuff” the keyword into titles and paragraphs every chance you get. Google will take this as a negative for SEO purposes actually.
The best way to make sure you don’t over optimize with keywords is to make sure it is in your H1, or main title. Make sure it is in your first paragraph that follows. Then simply write the rest of the page naturally and sprinkle in the keyword, variations of the keyword and other relevant terms into the content.
4. Internal Links
Internal links are created when you link from one page on your website to another page on your own website. I can go really in depth on internal linking strategies. But, for local SEO you don’t have to over think this part.
Just make sure you throw out a link from every page you create to the next most relevant page on your website. This adds some extra juice, relevancy, context and also makes it easier for Google’s bots to crawl your site.
The other obvious benefit is for the end user. Namely your customers. The links will tell them where to find your other services and information that matters most to them.
5. Outbound Links
Every page you create should also have links going to other websites. One or two of these are recommended.
If you only want to use one outbound link then go ahead and make sure it is an extremely authoritative website such as Wikipedia.
Here is an example of an outbound link to an authoritative website about on page SEO since that is what this article is about.
It you want to add in another outbound link (which is good to do, I’d sometimes mix it up). Then link out to other websites in your niche (in this case it’s Auto Glass) about one of the other main points in your article. You can even pick one of your keywords to use as the text for the hyperlink. Good sources for this link would be national magazines, large blogs or any other relevant websites in your niche.
6. Images for Local On Page SEO
One thing we can all agree on is that a more dynamic page with images is preferable. Images, photos and info graphics are all great examples of ways to spice up your page. Again this helps with search engine optimization and also helps keep your readers happy.
Make sure to have at least one type of image per page and add your main keyword in as an alt tag for added SEO boost. Simple enough. Do not worry about stuffing your keyword into the alt tags of each and every image. That works just like keyword stuffing within the main written content of the page where it could do more bad than good.
7. Embedded Video From YouTube
This is a very important part. It works as a win-win just like with images. For SEO purposes, however, video is a huge ranking factor. I believe this is due to videos being able to help keep your reader on your page as well as Google owning YouTube.
If you don’t have a YouTube channel go ahead and create one and then make a video about the topic of your page.
For our Auto Glass example. Lets say you are creating a page about Back Glass Installation for your local Kalispell, MT auto glass company. You should name the page on your website “Back Glass Installation Kalispell MT” and then also create a video on YouTube named the same. Once that is uploaded click on the share button for the video and get the embed code. Then go to the page you are creating on your website and embed the video somewhere after the first paragraph of the page.
The second best option if you REALLY don’t want to have a YouTube channel is to find the most relevant video on the topic and embed someone else’s video. If the option is there then that means the video owner allows anyone to do this and it’s completely acceptable.
That’s all there is too it really. Now you are sending some love back and forth between your website and YouTube.
Make Sure Your Local On Page SEO Is On Point
In conclusion, if you are trying to up your local on page SEO game for an auto glass business or any other website, then you should make good use of our 7 best practices.
There are a number of other ranking factors of course, but these pillars should help keep everything consistent for you.
Again if you need additional help and would rather focus on your own business rather than do your own SEO. Please give Vault Media a shot. We are your SEO expert and consult with local companies across the nation as well as the State of Montana.
Thank you for reading and have a great day!